Safety Recalls
Turning Challenges into OpportunitiesWhy do people skip vehicle safety recalls?
37%
said they had difficulty giving up their vehicle
38%
said they worried the dealership would try to sell them more repairs
36%
said the wait to get their recall fixed was too long
Texas Direct Marketing & Consulting helps Texas dealerships turn safety recalls into opportunities. With our years of experience we design a process using direct mail email text messaging and phone calls. We leverage all forms of contact to turn challenges into successes.
Our management team includes Service Managers, Parts Managers and Fixed Operation Directors. Each team member has over twenty years of experience in fixed operations at new car franchised dealerships. They understand the day-to-day operations of today’s fast-paced service departments. Using the latest data and software to find those impossible to get in owners, Texas Direct Marketing & Consulting’s only focus is completing your open safety recalls.
According to the National Highway Traffic Safety Administration
and the University of Michigan Transportation Research Institute:
One Major US automaker found owners often only had their recall fixes done if they received multiple mailings, phone calls, and the promise of a free loaner vehicle while the repairs were being performed.
Although 81% of respondents said they would get recalls fixed if the nearest facility was less than 15 minutes away, that figure fell to 45% for facilities more than 30 minutes away.
74% would get a recall fixed if the wait was one week or less, compared with 27% for waits exceeding six months.
Why Chasing Recalls Pays Off—Big Time
